AFL's Ratings Problem Runs Deeper Than TV Broadcasts The Australian Football League's (AFL) struggles to attract and retain a large audience are well documented.
However, a recent controversy surrounding broadcasting deals has highlighted a more nuanced issue: the perception of AFL teams as "formidable" or not.
Western Bulldogs coach Luke Beveridge's comments in the lead up to their match against the Gold Coast Suns were just the tip of the iceberg.