How Apple Could Help You Prove Your iPhone Photos Aren't Deepfakes In an era where AI generated content is becoming increasingly sophisticated, Apple's plan to embed provenance metadata into iPhone photographs has sparked both excitement and skepticism.
The proposed feature, dubbed "Apple Reference Image," draws from existing concepts in digital forensics that aim to verify the authenticity of multimedia content.
The concept isn't new; however, implementing such a system on a mass scale through consumer devices like iPhones poses significant technical, legal, and social challenges.