Big Carrot, More Stick Under News Bargaining Plan The federal government's revised News Bargaining Incentive plan has sparked a mix of reactions from tech giants and local news publishers.
On the surface, it appears to be a watered down version of its predecessor, but closer examination reveals that this compromise is a necessary step towards ensuring the sustainability of Australia's press.
At its core, the plan remains unchanged: forcing tech giants to share revenue generated from their digital advertising streams with local news publishers. The original incentive proposed a 2.