The Myth of the Morning Routine: A Rebellion Against Hustle Culture Richard Branson, Virgin Group founder, has challenged the notion that waking up at 5 a. m. is essential to achieving success.
For years, he's been cited as an example of how early morning routines can lead to greatness, but in a recent LinkedIn post and interview with Fortune, Branson expressed concerns that people are mistakenly equating his routine with the secret to success.
Branson's wake up time is not unique; many high profile individuals, including Tim Cook, Michelle Obama, and Jack Dorsey, share similar schedules.