How a Cyclospora Outbreak at Taco Bell Threatens Yum Brands' Earnings A foodborne illness outbreak linked to Taco Bell has put pressure on Yum Brands' earnings.
However, the immediate financial impact is only one aspect of the crisis. The incident raises questions about consumer loyalty and the long term consequences of food safety mishaps on a brand's reputation.
Taco Bell's reliance on Taylor Farms for iceberg lettuce has highlighted the fragility of the fast food industry's supply chain.