How Facebook's Desperate Gamble to Become TikTok Could Change Social Media Forever Facebook's latest move to revamp its platform is being met with skepticism.
The company plans to test a "reimagined experience" that puts users into full screen video upon opening the app, a clear attempt to clone rival TikTok.
This isn't a new strategy for Facebook; it has been trying to adapt to changing user habits for years with mixed results. Remember when it tried to buy Instagram or launched its own Snapchat esque Stories feature?