Fierce Competition and Shifting Tastes Squeeze China’s Yoga Apparel Market The yoga apparel market in China, once a bright spot for international brands like Lululemon, is facing a perfect storm of challenges that threaten to upend its growth.
Same store sales growth at sampled Chinese shopping malls for Lululemon dropped 4% year on year in May, following declines of 3% and 6% in April and the first quarter respectively.
A closer look reveals a more nuanced picture: Chinese consumers, once enamored with yoga as a status symbol, are now seeking out other activities to stay active and connected.