The Meme Revolution: How India's Youth Protesters Are Outsmarting Modi The streets of New Delhi have been abuzz with protests demanding accountability and education reforms, but it's not just the hashtags that are making headlines – it's the humor.
The "Cockroach" movement, born from a satirical group called the Cockroach Janta Party (CJP), has harnessed the power of irreverent memes to mock the government, ridicule pro government television news coverage, and seize control of the online narrative.
The movement's digital campaign has been largely powered by humor, with videos and memes flooding social media. Clashes with police have become viral content, further amplifying the protesters' message.