The Bezos Effect: A Tale of Family, Risk, and Unbridled Ambition The story of Amazon's unlikely investors has long fascinated observers of the tech industry.
Few accounts have highlighted the crucial role played by Jeff Bezos' own family in backing his fledgling venture.
Mark and Christina Bezos, his younger brother and sister, each invested $10,000 in Amazon when 40 other potential backers had turned them down.