The Sony Dilemma: A Tale of Two Brands Sony's TV prices have long been a subject of debate in the industry.
Despite its reputation for producing high quality TVs with excellent picture processing, Sony still faces criticism over its premium pricing strategy. Is this just a matter of cost, or is there more to it?
The "Sony Tax" – a term coined by critics to describe the brand's often high prices compared to rival models – has been an issue for years.