When Tech Titans Trade Transparency for Trust The latest attempt by social media giants to address concerns over AI generated content raises more questions than answers about the balance between innovation and accountability.
TikTok's decision to test an opt in tool that scans for AI likenesses, as spotted by Matt Navarra, acknowledges the proliferation of deepfakes on their platform.
However, this move is a small step towards addressing the issue, and it remains unclear whether it will be effective in curbing the tide of AI generated content.