Pandora's Platinum Play: A Risky Gamble or Pragmatic Shift? Pandora, the world's largest jeweler, is pushing ahead with plans to replace sterling silver jewelry with platinum plated alternatives.
The decision has left some scratching their heads, given the recent decline in silver prices. However, a closer look at Pandora's strategy reveals a more nuanced picture.
According to Berta de Pablos Barbier, Pandora's CEO, the company is diversifying its portfolio of materials to reduce exposure to volatile precious metal prices.